Keywords: Fertilizers, Added-value, Speciality, Slow-release, Organic

Speciality fertilizers depend on "added value" to command premium pricing over and above conventional fertilizers. In recent years, the strategic importance of speciality fertilizers has been highlighted as they - predominantly horticultural products - held their margins, whilst agricultural fertilizers have suffered severe margin erosion.

The options for adding value vary from quality (chemical and physical: also applicable to agricultural products) to slow-release of nutrients and organic origin - characteristics which generally can only be afforded by horticulture.

Slow-release (especially controlled-release) fertilizers have advanced considerably during the last twenty years and have increased in commercial importance and range of application. Environmental pressures and consumer demand are increasing the opportunities for organic nutrient sources and could pose a threat to conventional sources.

The industry has an opportunity to respond positively to these changes in the market place rather than to resist them or ignore them.

Dr Arnie Rainbow, Felixstowe, Suffolk, United Kingdom

31 pages, 9 tables, 9 figures, 14 refs.